Hello, my name is
SANGEETHA M
MBA in Marketing & Business Analytics
About me
I am Sangeetha M, an MBA student specialising in Marketing and Business Analytics at SRM Institute of Science and Technology, with a background in Business Economics from Ethiraj College for Women.
Turning business questions into clear decisions
I am passionate about combining business research, data analytics, and marketing to solve business challenges and support better decision-making. My academic work focuses on consumer behaviour, digital marketing effectiveness, and translating raw survey and market data into insights that teams can act on.
Alongside my studies, my internship in banking operations gave me hands-on exposure to customer service, documentation accuracy, and the discipline of working with real financial data every day.
EDUCATION
MASTER OF BUSINESS ADMINISTRATION
SRM Institute of Science And Technology
BACHELOR OF BUSINESS ECONOMICS
Ethiraj College For Women
Skills
My Experience
2025
STATE BANK OF INDIA
Student INTERN
Explored the day-to-day operations of a banking branch and gained an understanding of how banking services are delivered in a professional environment. Learned about customer interactions, financial processes, and the operational standards that ensure accuracy, compliance, and efficient service delivery. The experience provided practical insight into banking operations and enhanced my understanding of professional workplace practices.
2026
EHOLLER DIGITAL SERVICES PVT LIMITED
DIGITAL MARKETING INTERN
I worked on client projects across education, food, and environmental consulting industries. My responsibilities included market research, SEO, content creation, blog writing, social media management, Google Ads and Meta Ads campaign setup, and performance analysis. I also gained hands-on experience with AI-powered marketing tools, strengthening my understanding of data-driven marketing strategies and real-world campaign execution.
PROJECT
Impact of Digital Marketing on Consumer Behavior
A primary-research study examining how digital marketing touchpoints influence awareness, consideration, and purchase decisions. Survey responses were analysed statistically to separate what consumers say from what actually drives their behaviour.
Objectives
- Measure how digital channels shape purchase intent
- Identify which content formats drive engagement
- Compare behaviour across age and income segments
Tools Used
- SPSS
- Excel
- Structured survey research
Business Insights
- Social proof outperformed discount messaging
- Short-form video drove the strongest recall
- Trust signals reduced drop-off at decision stage
AI-Driven Marketing Consultant for Digital Growth and Customer Acquisition
A case study of a client project managed by eholler Digital Services Private Limited.
A consulting project focused on using AI and digital marketing to identify growth opportunities, improve customer acquisition, and develop data-driven marketing strategies.
Objectives
- Analyse digital growth opportunities
- Develop an AI-driven customer acquisition strategy
- Recommend marketing improvements
Tools Used
- Meta Ads Manager
- Google Ads Keyword Planner
- Excel
- Competitor Analysis
Business Insights
- AI accelerated marketing research and strategy development
- Customer personas improved audience targeting
- Keyword analysis identified high-intent growth opportunities
Digital Marketing Fundamentals
Coursera
Data Analytics Bootcamp
Udemy
Business Marketing
NPTEL
Web Design
MHRD
Marketing Simulation
Forage
SPSS for Statistical Analysis
Workshop Certification
Blog
8 Essential Search Engine Marketing Lessons I Learned During My Internship
7 Powerful SEO Lessons I Learned During My Internship
